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← Overview Database of Innovative Social Policies in Europe

Promotion of durable employability

Country of implementation
The Netherlands
General short description of the innovation
Promotional campaign by the government to stimulate employers and employees to invest in durable employability of workers. The campaign consists of network meetings, production of reports and an informational website.
Target group
Total Population
Policy Field
  • education
  • employment
Type of Policy
  • public
Duration of the policy
2012 (enddate unknown)
Scope of innovation
  • Scope: Temporary
  • Budgets: 4 million
  • Spatial coverage: National
General description of (intended) objectives and strategies
This innovation consists of a promotional campaign to raise awareness on the importance of durable employability, to stimulate networking and exchange of knowledge and to stimulate new practices. However, the government states employers and employees have the prime responsibility to invest in durable employability. It has become a regular action point in social agreements.
Nature of the innovation-short-term perspective
Temporary informational campaign
Type of innovation
    New outputs
    • others (Network meetings, information campaign, website)
    Intended target group
    Employers and employees in general
    Working age population
    • main source of income: paid work
    Actors involved in policy-making/implementation and/or evaluation
    • central state (Organiser of the campaign)
    Intended output
    • others (Network meetings, publications, website, informational campaigns)
    Clarification of outcomes in terms of impacting resilience and labour market inclusion
    Outcomes of this innovation have not been assessed (yet). A progress report mentions a number of activities that have mobilised various stake holders (predominantly employers and employer organisations) and examples of actual practices (but the relation with the campaign is unclear). Therefore, the campaign may raise awareness and as such contribute to more investments in durable employability, but this outcome cannot be verified at this moment.
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