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Action plan 45+

Country of implementation
The Netherlands
General short description of the innovation
This action plan consisted of a combination of measures to stimulate re-integration into the labour market of older unemployed. Centres for work and income (CWI) appointed 300 coaches especially dedicated to this group. A campaign was launched to inform employers, temp agencies and re-integration companies participated as well as the social insurance organization UWV. The strategy consisted mainly of dedicated re-integration and training services. Employers organisations invested in advertising the program and giving information to employers on possible schemes to hire older unemployed. The target was to place 30.000 unemployed within two years (given the context of a favourable labour market and high demand).
Target group
Older Workers
Policy Field
  • employment
Type of Policy
  • public
  • social partnership
Duration of the policy
2007-2009
Scope of innovation
  • Scope: temporary
  • Budgets: 500.000 euro for campaign and 300 fte. dedicated job coaches at centre for work and income
  • Number of intended beneficiaries: 279.000 unemployed older than 45
  • Spatial coverage: national
General description of (intended) objectives and strategies
This action plan consisted of a combination of measures to stimulate re-integration into the labour market of older unemployed. Centres for work and income (CWI) appointed 300 coaches especially dedicated to this group. A campaign was launched to inform employers, temp agencies and re-integration companies participated as well as the social insurance organization UWV. The strategy consisted mainly of dedicated re-integration and training services. Employers organisations invested in advertising the program and giving information to employers on possible schemes to hire older unemployed. The target was to place 30.000 unemployed within two years (given the context of a favourable labour market and high demand).
Nature of the innovation-short-term perspective
temporary additional investment in specific target group
Type of innovation
  • new form of partnership or cooperation
  • retrenchment or expansion of an existing/earlier policy
New outputs
  • job guidance, coaching and/or counselling
  • others (campaigns directed at employers)
  • training schemes
Clarification of intended mechanisms, outputs and outcomes (optional)
Existing services and methods for re-integrating older unemployed were intensified in combination with a campaign to inform employers and to reduce prejudices against older workers. The action plan was adopted by a broad network of stake holders in the field of labour market policy, both public and private.
Intended target group
Unemployed older than 45, dependent on various social security schemes
Working age population
  • main source of income: social protection (both unnemployment benefits as well as social assistance)
Actors involved in policy-making/implementation and/or evaluation
  • agency or national social insurance body (unemployment agency UWV for implementation and delivery of services)
  • central state (financial support)
  • employers (organised or individual) (employer organisations invested in information campaigns and networking)
  • municipal government (activation of older social assistance recipients)
  • private for-profit organisations (commercial) ((commercial) re-integration companies and temp agencies reviewed their practices with regards to older unemployed)
Clarification of the role of various actors
Like other action plans in the Netherlands, this plan aimed to mobilize various kinds of stake holders to achieve the goals. In effect, this led to a joint effort towards both supply and demand side of the labour market to re-integrate older unemployed
Intended output
  • governance (Temporary intensified cooperation between stake holders to achieve common goal)
  • job guidance, coaching and counselling
  • training schemes
Did the innovation have any outcome related to job quantity?
In the first two years 130.000 unemployed started to work, superseding the original objectives four times. Results of the second year are not available
Intended and unintended outcomes
130.000 older unemployed were placed in work during the first two years, this is not a net effect however of the program but the total number of placements in two years.
Clarification of outcomes in terms of impacting resilience and labour market inclusion
The official evaluation considers the program to be successful given the high number of unemployed that found work in the first two years. However: a net effect has not been measured, so it is not clear what the added value of the program is, keeping in mind that in 2007 the labour market was still favourable. However, the method of an intensified ?re-integration? campaign involving various stake holders appears to be promising: the same approach has been used successfully to re-integrate young unemployed.
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